Entries by Kathy Serenko

Influence Your Vertical Markets with Industry Content

A strong content marketing strategy helps you become visible within a particular industry. In turn, that visibility helps establish you as an industry expert. The result? Enhanced visibility and credibility pour directly into increased lead generation. As with most things in life, you have to spend money in order to make money. Before you decide how to spend your marketing and business development […]

Content Marketing: Fairy Tales or Business Sales

FACT: Content marketing drives business growth when you meet the value-to-time tradeoff that your readers rightfully expect. Imagine Goldilocks without the Three Bears or the Three Little Pigs without the Big Bad Wolf! Who wouldn’t feel cheated by a half-told story? It’s like the joke told by a guy who always screws up the punchline. Painful and worthless, right? […]