This early-stage IT client had its eye on mid-sized manufacturing companies. I helped them develop a strategy and began to write content that would educate readers about the enterprise-wide benefits of real-time data. It was important to speak to the needs of their audiences, such as improved efficiencies, reduced expenses, and analytics to improve decision making.
Keep reading to learn how a single article reached an industry audience of 67,000.
I began by interviewing the client to understand the company’s value proposition: exactly what could they do for their target market. Once we agreed on that focus, I continued to gather information from the client and complete independent research.
For this particular client, I created a series of articles that would resonate with manufacturing companies who were concerned with cybersecurity. Our first article reached a global print circulation of 26,000, a subscribed newsletter audience of 41,000, plus a large number of online readers. One article reached a target audience of more than 100,000 industry professionals – real results!
We didn’t stop there. In addition to publishing other articles, we “re-purposed” through blogs, social media channels, marketing collateral, and email marketing campaigns. Even today, the audience continues to grow.
This is just one example of how content drives visibility, credibility, and results.